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Social Media Marketing (SMM)

With over 5 billion internet users, more than 4 billion users are on Social Media platforms. What is it about social media that drives the users to it? Is it entertainment, sharing of information, keeping in touch with friends & family, a platform for showcasing products/services, or something more? Social media today is one of the biggest aggregator platforms for news, entertainment & information related to all kinds of topics, products & services. Individuals on social media are not just posting content, but are also searching for it along with seeing what’s being talked about & to a large extent being used towards finding inspiration for doing things & influencing their purchase decisions. This opens up the doors for brands to create a valued proposition for & engage with their relevant target customers.

Platforms like Facebook, Instagram, Twitter, Pinterest, TikTok & many more provide the opportunity to the brands to engage in Social Media Marketing (SMM) & share content easily, connect with their audiences, drive traffic to their websites, build a community of followers to constantly engage with & increase sales. Be it organic route or paid, Social Media Marketing provides the advertisers with multiple & innovative ways of promoting their brands.

With a plethora of Social Media platforms available for marketing it is important to have a proper strategy carved out before any activity is initiated. Some steps which can help in designing of your Social Media campaign include:

  • Define your marketing goals aligning to your business objectives

  • Research your target audience

  • Based on the target audience identify the social platforms which would be used for your campaign

  • Identify the Metrics & KPIs to be used to track the campaign performance

  • Develop engaging content specific to the platforms chosen i.e images, videos, etc

  • Prepare & schedule the social calendar for posting the content

  • Track the engagements with the content & respond to queries ASAP

  • Conduct periodic audits on the performance & map it with the campaign objectives & tweak the content & strategy as required

It is important to note that even though there are multiple platforms in the Social Media domain, it is not always necessary for the brand to be present on all of the platforms. Build a strategy which helps you minimize your cost & effort, yet creating a big impact. Some of the most used social platforms are:

  • YouTube

  • Facebook

  • Instagram

  • Pinterest

  • LinkedIn

  • Snapchat

  • Twitter

  • WhatsApp

  • TikTok


Most companies are still focused on the traditional marketing methods & if you want to create a differentiator, its time to embrace content marketing strategy right away. With the business dynamics changing rapidly in today’s world, every business, be it small or big needs to have an online presence and be a part of the global digitization. A start-up, SME running a brick & mortar business or an entity with established footprints in the online domain, all need to survive in this cut-throat competitive business world. It is apparent that we look at new strategies & ideas on how we can use the power of the Online World. Ceresphere Consulting focuses on setting this stage for your online presence & more importantly on the growth of your business digitally. Contact us for assistance in the Digital space.


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